based in
Hollywood
California
We were founded and are continuously operated by a collective of individuals with deep roots in cannabis culture and although our name is now associated with international cannabis expansion we have always stayed true to the northern California roots that initially inspired our movement. Our proprietary genetics and top tier production standards are what set us apart but it’s our quality control expertise that makes us who we are.
The
Beginning
Doja was established in Sacramento California in late 2016 as a patient to patient collective in the prop 215 medical cannabis era, prior to the current state regulations. We began as a Sacramento county delivery service and we sourced our product from a 12 light grow operation in the garage of the house where we lived and worked. In addition to cultivating our own flower we would also provide our favorite smoke from other local Sacramento producers; friends of ours that still cultivate flower for our brand to this day.
The
Foundation
The original collective was formed by three friends as an avenue to legally grow cannabis for ourselves and other members of our collective. Within the first few months we began to offer delivery services and soon realized that we needed drivers, so we hired a couple of young men to help. Together the five of us ran the delivery service 7 days a week until December 31st, 2017 which was the last day of prop 215 medical cannabis sales in California.
The Evolution
2018 was a pivotal year in the California cannabis scene. The term grey market is often used to describe this grace period, a time of transition from the old ways to a newly regulated cannabis industry. Many significant events happened in 2018 and some of these events changed the landscape of the global cannabis movement. A green rush influx of new money and ambition came to the golden state and a worldwide infatuation with California cannabis ensued; this propelled many local start ups who were at ground zero of the movement at the time into a new position of international interest and market influence. At this point Doja evolved from a pre legalization local retail delivery to a licensed statewide distribution model and began packaging our own flower, putting our logo on only the best batches of the most exclusive strains. Consumers from every corner of the world were now able to obtain our signature flower from California retailers. Word of mouth is the best advertisement and people started talking about the quality and innovation of our program which organically created a cult like following of avid cannabis connoisseurs. As demand for our product grew so did the vision and in late 2018 we decided to relocate to the international city of Los Angeles which is known to be the largest wholesale cannabis marketplace in the world.
GLOBAL DEMAND
Upon moving to Los Angeles we settled in Hollywood and the neighborhood gradually shaped our image and continues to influence our classic design and bold style of marketing. Los Angeles is a city that commands global notoriety and although our mission started in Sacramento, we credit LA for giving us the platform to attain the international recognition that we are known for. Currently we have licensed product in 8 states in the United States. In addition to our US operations, in 2019 we kicked off a European expansion project that has since yielded the culturally iconic Doja BCN Social Club in Barcelona Spain and distribution of our apparel and genetics throughout Europe. We believe that strength is in numbers so we establish relationships with cultivators all over the planet to plant the seeds that we create before helping make selections of unique new varieties. Recently Doja entered the international Medical cannabis space with production contracts in Thailand and Portugal that will give us the legal ability to explore the possibilities of global cannabis exportation. As more states and countries come online with legalization and regulation of the plant, Doja will remain at the spearhead of cannabis globalization.
GENETIC DEVELOPMENT
Our process starts with in house cannabis genetic development and our main focus is finding new and unique strains, introducing new flavour profiles and progressing our proprietary cannabis lineage. Our breeder was an original member of the Sacramento collective and has been creating cannabis varieties since the mid 2000’s. Throughout the generations we have integrated the most sought after cultivars into our breeding program. Even currently we consistently procure cuts of the newest and hottest clones and add them to our collection to breed with and to cultivate for Doja. Our library is second to none and is constantly growing and evolving. To make our signature strains we take our menu staples and progress their existence by crossing them to them to our selected males to make regular seeds. Alternatively we create feminized seeds by performing a genetic reversal of the keeper cultivars that have been selected from our phenoshunts before pollinating our menu staples or other clone only classics. We collectively create the roadmap for the crosses and our breeder does the pollinations and makes the seeds. The seeds of our new crosses which are essentially all different versions of the particular varieties are flowered out after being backed up in our nursery. Upon harvest we select our favorite expressions, sometimes with the help of other trusted palettes within the community.
THE SUPPLY CHAIN
We believe that the supply chain is the heart of our operation and we consider our cultivation team to be the best in the business. In California all of our flower is produced in a select few facilities in Sacramento. Our cultivators employ proven processes and cutting edge techniques to grow what we consider to be the best weed in the world. We are very selective of who we choose to produce flower for our brand and in most cases we implement our California standard operating procedures at every facility that we work with. As we continue to expand mindfully, every partnership that we establish will be in the best interest of the end consumer. Our flower program will remain exciting and unique regionally and we will expend a high level of involvement in the production process to ensure success of the operation. Since we are self funded and have no invested influence we are able to take the time to be selective of who we work with. Above all else our main focus as a brand is product quality, not profitability, which is why we are known as Finished Product Experts.
QUALITY CONTROL
We are consumers first and most of us initially got into the business in our teenage years so that we could smoke weed for free. Things have changed since then but we still have the same excitement for the plant as when we started and to this day we can say; we only sell what we smoke and we only smoke what we sell. In addition to the state required lab testing, every single batch from our flagship California operation has been self tested and approved by a trained quality control team before being packaged. Our finished product expertise and cannabis consumption research is second to none and we think that these factors are the number one reason for the success of our company. We critique our flower based on many different variables and subtle nuances: smell, texture, bud structure, bud color, clean and even burn, color of ash, overall taste; if taste is like the smell, flavor on the inhale, smoothness and smoke expansion, flavor on the exhale and lastly effect. Looks and yields have the least influence on our selection process and we ultimately grade everything on overall smokeability because this alone is of the most importance. We realize that our flower is produce so we are constantly working hard to implement new procedures to perfect our process; the focus being preserving freshness and product integrity and maximizing quality retention.
DOJA DIRECT
As a way to increase value for our loyal consumers we implemented a direct to consumer platform that we call Doja Direct. This Los Angeles based program is the way to get guaranteed fresh batches of the newest Doja flavors. Doja Direct showcases exclusive and limited drops that are only available on the platform. In addition to the newest and hottest we also offer our staple line up for the most accessible price point in the entire world. New CA hubs are being added constantly and soon Doja Direct will be available statewide. Loyal members can redeem reward points through an authentication QR code present on our all of packaging. These points can be used to purchase apparel and accessories on our website and also to receive allocated access to our exclusive small drops and invite only tasting events.
LOOKING FORWARD
As we continue to grow we will progressively focus on direct to consumer sales so that we can eventually perfect this endlessly variable ridden process in hopes to provide the best quality tree possible to the smokers that spend their money on our product. We will continue to operate at the highest levels of innovation and style and everything we do from product to process will continue to improve as we better understand our craft. We have a deep passion for working with cannabis and sharing the experience with like minded individuals is the most rewarding part of the process. In the end if this brand can simply help protect the culture of the plant in the present while preserving traditions from eras of the past and progressing the plant’s existence in the future then we will feel accomplished. We genuinely appreciate you all for supporting our independent business. Your belief in our vision brought it to life and your continued contribution to our movement keeps us creative. To our friends all over the Earth; Thank you for smoking Doja.